Nowadays, it’s all about advertising. The field in which one works doesn’t matter very much. A good advertising campaign can make any product or service look then ten better than it really is.
Writers who go publishing the traditional way don’t have to worry about such trivial things. However, writers who choose the self-publishing path should consider putting a lot of effort into promoting themselves. Being unknown and without having their back protected by a publishing house are major decisive factors.
The advertising world is huge and a writer, when he begins his journey, can feel overwhelmed. I know it from experience. Unfortunately, I realised the importance of self-promoting after a year or so – and then I developed a strategy.
I want to share with you some of my tips on promoting yourselves. I hope you find them useful, and let me know if they work well for you. Also, in case you have other tricks, let the followers of this blog know by telling us in a comment.
Be active on social media
That one was expected, I guess. However, notice that I said to be active. Having an account and posting a something when you remember won’t be enough. Also, don’t post only things related to your books. It will be boring, and you won’t be able to create your audience. The posts must vary according to the platform you use, and never ever post the exact same thing on all your social media accounts – only if it is a big announcement.
I suggest that you use many platforms, such as Facebook, Twitter, Pinterest, Instagram, Goodreads, LinkedIn (these would be the most important ones).
Take advantage of special occasions (aka holidays, celebrations, birthdays)
You can shamelessly promote your book on special occasions such as Christmas or Easter. These events are the ones which urge people to buy gifts. What better way to say “I love you!” or “I care about you!” or “I wish you a relaxing time!” than offering a book? And I am sure your book is the perfect gift. You only have to find a way to not sound as if you force people or insist too much. Give them this option and tell them why it’s good.
Post an excerpt
This one is tricky but is worth giving a shot. You can join a writing platform (Wattpad, for example) and post the first two chapters of your book. It will give your readers a taste of how the book would be and what’s your style. If they like it, they might not hesitate in buying it. But if they find the blurb interesting, but not the chapters, they won’t buy it, probably.
However, it’s nice to let them know what they’re getting themselves into. It shows your authenticity and you don’t wish to rob them of their money.
Name one person that doesn’t love free stuff. Even more, name someone who doesn’t adore winning free things. There can’t possibly be a person like that. That’s the motive why you should, once in a while organise a giveaway. There are many platforms that can be used (I prefer Goodreads) and it will increase your audience. It will also show you’re generous and want to make your readers happy.